Louis Vuitton Releases Limited Edition Neverfull For America's Cup Pop-Up Shop

Louis Vuitton knows just how we like to commemorate an occasion: with a new bag. To celebrate the 30th anniversary of the Louis Vuitton Cup serving as a qualifier to the America’s Cup yacht race, the brand has opened a pop-up shop on the San Francisco Bay and stocked it with all of the Vuitton sports gear you could want. That includes one very special, limited edition bag: the Louis Vuitton San Francisco Neverfull Tote Bag.

The store also has limited-run San Francisco beach towels and sandals, but the bag, the latest in the Articles de Voyage Neverfull series, is naturally where our curiosity lies. If you’re a San Francisco native or resident with a lot of pride in your city and a love for Louis Vuitton, this piece is a total must-have. If Vuitton ever made one for Atlanta, I’d snatch it up in a second, so I can imagine that the SF version will be gone before you know it. The bag, which retails for $1,430, is only available at the SF pop-up until the America’s Cup concludes on September 21, so head down to Pier 27/29 while you still can.

Below, check out some photos of the temporary shop, which focuses on LV’s sportier products, plus some of the chic non-handbag items that will fill it.