Run, Don't Walk. 2024's Next It-Bag Is Under $500

Few American fashion brands are as storied and well-known as Coach. Founded in 1941, what began as a family-owned and operated leather goods business evolved into a full-scale fashion brand spanning multiple product categories.

The brand has seen many iterations of change over the last two decades and it is currently having a major renaissance.

What began as a slow and steady rebrand quickly turned into Coach becoming a Gen Z favorite, taking over social media feeds and churning out bags worthy of It-status, but at an affordable price. Where a decade ago it seemed like the brand was missing the mark, the Coach of today simply doesn't miss.

Big Bag, Bigger Social Media Boom

The latest bag to go viral is quickly becoming the it-item of Fall 2024. Yes, I'm talking about that Bella Hadid-approved bag, the Brooklyn 39.

If you're unfamiliar, the Coach Brooklyn Bag checks off a few boxes that make it a prime pick for the brand's next must-have.

To start, the silhouette itself is minimal and sleek, but its easy, relaxed shape offers a sort of IDGA...bleep attitude. It has that rare balance of cool and chic, and Bella Hadid proves that by styling the bag in two different ways.

While the Brooklyn comes in a smaller size, the 28, it's the larger size that has taken social media by storm. It taps into the current slouchy, big-bag movement. In many ways, it offers the look of The Row at a fraction of the price.

The Brooklyn Bag clearly has all the makings of a hit. Still, its imminent success is no accident-the brand has carefully curated its new image utilizing this new wave of social media while becoming the affordable favorite of an entire generation.

Shop the Coach Brooklyn 39 for $495 via Coach now!