Prada's Fall 2024 Campaign Celebrates Connection And Creativity

Prada’s fall 2024 collection by Miuccia Prada and Raf Simons starts a conversation, focusing on the idea that our clothes offer an exchange of ideas and creativity. This season, the conversation provides a link between past and present.

That dialogue is further explored in the House’s fall 2024 ad campaign, which embraces human interaction and the creativity that comes with it—two things that remain at the core of Prada’s ethos. That creative exchange and connectivity fuels Miuccia Prada and Raf Simons.

The images mirror the same sentiments, starring a cast including Hunter Schafer, Letitia Wright, Yili Ma, and more. Lensed by photographer Willy Vanderperre, the photographs capture stolen moments and a realness that comes only from shooting unrehearsed interactions between friends.

The campaign, which is titled “Now That We’re Here,” also includes scripted chats written by American filmmaker Miranda July. Extending into reality, July also wrote a series of conversation cards to coincide with the campaign, proposing topics meant to be discussed amongst friends.

Icons Meet for Fall 2024

The simplicity and informality of the images bring out a sense of relatability. Amidst the conversation sit some of Prada’s icons like the fan-favorite Arqué and a new House staple, the Buckle Bag. A new shape also debuts this season, the Aimée, which embodies the exact link between past and present at this collection’s core.

View the campaign images below and discover more via Prada.

The Prada Arque sits amongst friends of the House

For fall 2024, Prada debuts the Aimée

images courtesy of Prada