Louis Vuitton's New Campaign Celebrates The Undying Allure Of Its Iconic Speedy Bag

Louis Vuitton continues its 130th anniversary celebration with a campaign featuring its most iconic bags alongside global icons and House ambassadors.

While the campaign features some of the Maison’s most important silhouettes, what stands out most is Zendaya’s tribute to the ever-iconic Speedy bag.

Originally designed to help cement the House’s visual identity, the Louis Vuitton Monogram quickly took on a life of its own. Today, it remains one of the world’s most globally recognized symbols of luxury, and the Speedy is one of the handbag world’s most celebrated silhouettes.

Zendaya Pays Tribute to an Icon

The road to icon status has been paved over Louis Vuitton Monogram’s 130-year history, and its big celebration coincides with the Speedy’s renaissance. We are so here for it.

While classic Monogram may be 130 years old, the Speedy is a bit younger, conceptualized in the early 1930s as Louis Vuitton’s first bag intended for daily carry. The bag was based on another Vuitton icon: the Keepall.

The Speedy: A Legacy That Transcends Generations

The Speedy was first introduced in size 30, and the smaller 25 was added in 1959 at the request of none other than Audrey Hepburn, whose small frame was too petite for the 30. Today, the Speedy comes in a range of sizes from nano to 40cm and has become quite synonymous with the Maison.

It is a true blank canvas, a jumping-off point for collaboration, and over the years it’s been given new life by everyone from Takashi Murakami and Urs Fischer to Yayoi Kusama and Stephen Sprouse.

The cornerstone design continues to transcend generations, and as Louis Vuitton continues its year-long celebration of LV Monogram, there’s no better time to fall in love (or back in love) with the Speedy bag.