Louis Vuitton Gave Its Iconic Twist Bag A Relaxed Makeover

Introduced in 2015, the Louis Vuitton Twist bag quickly became a new classic for the brand following its release for the Cruise season. It was designed by Nicolas Ghesquière, who looked to the archives for inspiration, reimagining the Epi Trapeze clutch from the Maison’s archives.

Defined by its unique, bold LV Twist lock closure, it has remained a staple in Louis Vuitton’s line-up, reinvented season after season with stylistic updates that modernize the now-iconic shape. This summer, the Twist sees a complete makeover for the first time in years with the addition of a brand-new silhouette to the Twist Family.

Introducing the Louis Vuitton Soft Twist

Launched earlier this summer, the Soft Twist takes a brand signature and offers a more relaxed, casual feel. The design combines style with comfort, meant to take the chicness of the Twist Bag and reimagine it for the everyday.

The Soft Twist features a slouchier silhouette crafted from super-soft calf leather and a roomier interior, designed to function as the perfect daily carry.

To add to its functionality, the Soft Twist features multiple carrying options, including two adjustable straps—a mid-length strap for shoulder or top handle carry and a longer strap for crossbody wear (both can be removed entirely).

Aside from the lack of structure, one of the major differences between the soft version and the original is that the bag’s defining feature—the LV Twist lock isn’t functional but is fitted to the front as a snap. Overall dimensions are 10.6″ L x 7.5″ H x 3.5″ D, with an open interior that features a slit pocket and a zippered pocket.

The retail price is $4,700. I don’t always love relaxed versions of structured favorites, and something about this one feels slightly unfinished. Thoughts?