Jonathan Anderson Embraces Normcore At Loewe For Spring 2024

What do women want to wear? It’s a question Jonathan Anderson has asked himself many times throughout the design process, and while in 2023, it’s obvious that yes, they want to wear Loewe, the answers are actually more complex. This season, Anderson explores the pragmatic silhouettes that define a wardrobe but reimagines them in intricate, interesting ways.

Defined by a muted palette of greys, browns, and black with red, tangerine, and purple accents, wardrobe staples like button-front cardigans, blazers, and baggy jeans lend a stylish but practical appeal. This practicality is broken up by exaggerated proportions, like an oversized chunky knit cardigan with massive gold buttons and ultra-high-wasted pants.

The Bags of Loewe Spring 2024

As for the bags, buttery soft leathers are a compliment to the rich textures seen throughout. The Squeeze bag, which is quickly proving to be Loewe’s next big hit, is seen in rich hues in both classic leather and exotics as well as novelty iterations. Meanwhile, the new Pebble Bucket Bag, which debuted at the Men’s show earlier this year, arrives in smooth leather and tactile suede. Defined by its distinct pebble-shaped hardware, it’s seen in both mini and medium sizes and is a true testament to Loewe’s under-the-radar appeal but storied leathercraft.

View bags from the runway below, images via Loewe.