Is The Hermès Picotin The Next Birkin?

Since its first production round in 1984, the Hermès Birkin has been among the most famous and coveted bags in modern handbag history. The legendary design has been the subject of pop-culture mania, cementing its relevance not only in the fashion world but in history as a whole.

Its top handle shape and rectangular, east/west body are instantly recognizable by both those in the know and those who aren’t handbag aficionados. Its cultural significance is unmatched, and its relaxed body remains the ultimate holy grail for many.

Still, as the Birkin’s ubiquity on social media and in the arms of celebrities and influencers alike continues to grow, its luster has faded slightly, leaving room for other bags to have their meteoric rise to the top. Is the Picotin on its way to becoming the next Birkin?

Let’s discuss.

Humble Beginnings

While the Picotin is a rite of passage for many Hermès fans on the Birkin or Kelly train, it deserves way more than just a passing glance. The Picotin debuted in 2002, and though it’s much younger than the Birkin and the Kelly, its roots are just as historical.

The Picotin’s shape, modeled after the feed bags used to hold oats fed to horses, is an ode to Hermès’ equestrian roots. Furthermore, the name Picotin is a French word referring to the unit of measure used to portion a horse’s daily feed.

Most commonly produced in three sizes—18cm, 22cm, and 26cm, the Picotin is known for its deep bucket-bag shape, sturdy base, and double-top handles. It offers the perfect balance of sleek and chic but casual and relaxed—just like the Birkin (but at a fraction of the cost). It’s ideal for daily wear, easily recognizable by its leather tabbed closure and lock detail.

Time to Shine

While the Picotin was once not nearly as popular as the Birkin or Kelly (in fact, over a year ago, I mused that it deserved more love), flying somewhat under the radar, that’s all begun to change. Its popularity has steadily increased in the last couple of years, with Picotin sightings IRL up too. Plus, it is quickly becoming a multi-generational favorite, and collectors of all ages can be spotted carrying it.

For Spring 2025, a large version of the Picotin hit the runway, once again proving the power of this daily hauler. The runway iteration offers the same appeal as the classic Picotins we know and love but is on trend in a larger size. No matter the size, the bag’s simple shape shows off the incredible artisanship that goes into making every Hermès bag.

Prices for the Picotin begin at $3,300 for a Picotin 18 in Clemence and $3,725 in Barenia Faubourg. With its affordability and unmatched style, it’s not surprising that Picotin’s popularity continues to grow.

Move over, Birkin; 2025 will be the year of the Picotin—don’t say we didn’t warn you!

Shop all Picotin bags via Fashionphile.