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Gracie Abrams Fronts Chanel's Pre-Collection Spring 2025 Campaign

January 17, 2025 1 min read

A pre-cursor to the brand’s larger Spring collection, Chanel’s Spring Pre-Collection teases what’s to come from Chanel in the coming months. Though the full collection has yet to drop online, we’ve got a first glimpse at Pre-Collection Spring 2025 in brand new campaign images starring Gen-Z darling Gracie Abrams.

After wearing Chanel at both the Met Gala and the Grammy’s, the singer-songwriter and voice behind 2024’s mega-hit “That’s So True” was just named an official House Ambassador.

Truly Coco

The collection features clear nods to the 90s and casual, playful twists on Chanel House classics like tweed baseball jackets paired with denim and a casual yet chic baseball cap. A quilted leather jacket evokes the House’s iconic diamond quilting, a nice complement to the season’s bags, which revisit House classics.

Details pay tribute to Gabrielle Chanel herself, like braided tweed and pearls in shades of pink, blue, and neutrals alike. An exciting new oversized tote pairs back to the same quilting shown on the leather jacket, while classic quilting on bags is juxtaposed with contrasted piping. Chanel Spring-Summer 2025 Pre-Collection launches mid-January 2025.