Get A Closer Look At New Bags (And More) In Loewe's New Fall 2024 Campaign

For Fall 2024, photographer David Sims brings to life Jonathon Anderson’s stunning collection. The pieces themselves are works of art, but the just-released campaign images lensed by Sims further amplify their intricacies.

The campaign is straightforward, void of extras like distracting props, letting the pieces do the talking. The campaign sees a mix of still-life images and portraits, which help bring the ready-to-wear to life.

“With its crude directness, the campaign is a study on how characters and their clothes are intimately related.“

LOEWE Global Brand Ambassador Greta Lee wears RTW from the womenswear collection, and images focus on Lee as the subject rather than the garments she is wearing. Relaxed poses highlight movement in the items, allowing shapes, prints, and textures to shine.

Meanwhile, still-life images also feature a realness, carrying over the idea of blunt portraiture. Fresh iterations of new House staples like the Loewe Flamenco Purse and the Squeeze Bag appear staged with a series of objects sitting atop prints by Sims. Loewe Fall 2024 will launch later this summer; view images from the campaign below.

LOEWE FALL 2024