Coach's With Friends Fall 2021 Campaign Introduces A New Tabby Bag

For Fall 2021, Coach launches a global campaign starring Jennifer Lopez, Michael B. Jordan, Kōki, and Jeremy Lin called “With Friends”. The ad campaign showcases new bags, RTW and accessories. Photographed by Renell Medrano, it is said to capture the moments of unexpected joy that communities and friends experience when joined together. The story is playful and fun, portraying creative director Stuart Vevers’ latest vision for Coach and oozing an Americana heritage that only Coach can achieve.

“The Fall collection is inspired by our present and our future––by what we’ve learned and where we are going. It’s a story about friendship and the way our loved ones inspire, support and shape us, and the excitement we feel about spending time together again.” – Stuart Vevers

The campaign was captured in cities around the world and features outdoor gatherings within real communities. The images introduce a new take on the beloved Tabby, the Soft Tabby bag, which is shown toted by Jennifer Lopez and Japanese model/songwriter Kōki. The shoulder bag is seen in a velvety suede and leather combo, though it is also available in smooth leather as well as Coach’s signature jacquard. Additionally, the brand’s iconic Rogue bag sees a revival this season, alongside other new silhouettes like the Tate bag and the Hitch backpack. See more from the campaign below and shop fall 2021 now via Coach.