Coach’s Kisslock Frame Bag Is Back - Here’s Everything You Need To Know | Journal

Stuart Vevers, as the head of Coach, has done wonders for the brand, turning it into a must-have bag label again after many years. A few major hits, including the Empire Carryall and the Brooklyn, have sold out and created major buzz. Others have also made an impact, including the throwback-inspired Coach Kisslock, which became an immediate sellout.

The oversized Kisslock Frame Bag is an archival-inspired design first seen on the runway of the Spring 2025 show. The bag became a social media star, with fans flocking to Vevers’ and Coach’s pages begging for restock and release updates. The bag is large, very large, but that didn’t stop the obsession. It’s been months since it last sold out, and Coach fanatics have been eagerly waiting for it to return.

It’s Back—Here’s When and How to Get It

That time is now, more specifically, between 8 and 9 p.m. tonight on Coach.com. Stuart Vevers and the Coach PR team confirmed the drop with me, so it’s time to prep: log in, have your credit card ready, and refresh your browser if you’re hoping to nab one.

While the Coach team expected the Kisslock Frame Bag to do well, even Vevers was surprised by the immediate frenzy. “I always realized it was special, but I didn’t realize quite so many people would agree,” Vevers shared after the first launch.

A Modern Take on a Bonnie Cashin Classic

Coack Kisslock Bag Pink — Kisslock Frame Bag – Image via @stuartvevers

The bag is based on a 1969 archival style created by Coach’s first lead designer, Bonnie Cashin, originally named the Cashin Carry. Due to the updated design’s oversized nature, the team needed more time to perfect the frame, which was originally seen on a much smaller bag. This supersized version feels bold and nostalgic all at once.

The glove-tanned leather is designed to feel like a well-loved baseball glove: smooth, durable, and buttery soft. It’s offered in three rich colorways, including black, dark brown, and rose, each finished with brass hardware.