Article
Chloé Is Getting Its Groove Back With The Drew Bag
Last April, I wrote about my feeling that Chloé had lost its groove. When it-bags were all the rage, Chloé was leading the pack with its Paddington bag; I bought two of them, which I still own. But over the years, Chloé struggled to keep its handbags in the limelight, and as a handbag lover, I found myself rarely looking to see what the brand released.
However, during New York Fashion Week, I saw the Chloé Drew Shoulder Bag on countless arms of editors and bloggers alike. Of course, you can’t rule out that these bags may have been given to fashion luminaries in hopes of drawing attention, and if that’s the case, it worked. I found myself seeing the bag more and more, and each time I saw it, I began to like it a little more.
The design isn’t anything extraordinary, but it’s pretty, and sometimes all we need is a pretty bag to look at. Unlike the Paddington and many other bags from Chloé, the Drew is lighter in both weight and the overall design. There are so many renditions of this bag, which is what you’d expect from a brand when they push a certain bag. This may be the start of a bit of a comeback for the brand. There’s a mini, small, and medium size of this design, with prices ranging from $1,560 to $,1950 via Neiman Marcus.
